iHeartMedia Los Angeles and the Dodgers announced today the debut of the all-new AM 570 LA Sports, effective immediately. The new baseball season will bring a new name, a new look, a re-brand, a re-launch and a new co-ownership with the Dodgers to the station formerly known as KLAC.
AM 570 LA Sports will be under the co-ownership of iHeartMedia Los Angeles and the Dodgers. The station will have a new logo (featured above) and will also incorporate the new 2015 Dodgers slogan “We Love LA.” An extensive outdoor and mobile campaign will launch throughout the Southland featuring the new AM 570 LA Sports logo with Vin Scully, Clayton Kershaw and Yasiel Puig. In addition, custom-branded promos will also be heard across all eight iHeartMedia Los Angeles’ radio stations.
AM 570 LA Sports will begin the day with Dan Patrick from 6 a.m. to 9 a.m. followed by the newly created LA Today with Bill Reiter and Leann Tweeden from 9 a.m. to noon. Jay Mohr will fill the noon to 3 p.m. slot and the popular, Marconi-nominated Petros and Money Show will be on from 3 p.m. to 7 p.m.
Another new addition, Dodger Talk featuring David Vassegh and Kevin Kennedy, will now air immediately following Dodgers baseball games or at 7 p.m. Monday through Friday. The show will air year-round starting with spring training and throughout the regular season to keep Dodger fans on top of the day’s Dodger news and activities. Plus, to get the excitement rolling during spring training, AM 570 LA Sports listeners can get into the celebration as the station will be giving away Opening Day tickets every day leading up to the sold-out April 6, home opener against the San Diego Padres.
iHeartMedia Los Angeles Market President, Greg Ashlock states: “This relationship with iHeartMedia and the Dodgers is made in Blue Heaven. We’re excited about the synergistic opportunities between our music, sports and entertainment properties. The Dodgers, with their current leadership and commitment to the fans and community, represent everything that you’d want in a partner.”
Stan Kasten, president and CEO of the Dodgers said, “We are thrilled to partner with AM 570 LA Sports. We’ve had a wonderful relationship over the years and our new partnership will make that relationship even stronger as we work together to bring Dodger fans the finest in LA Sports radio programming.”
iHeartMedia Senior Vice President of Sports Programming Don Martin adds, “The new logo and local programming additions represent our commitment and dedication to the L.A. and Southern California sports fan. AM570 LA Sports is powered by Dodger Baseball with Vin Scully, Charley Steiner, and Rick Monday and features L.A.’s premier sportstalk lineup.”
About iHeartMedia Los Angeles
iHeartMedia Los Angeles owns and operates Real 92.3, AM 570 LA SPORTS, KOST 103.5, 102.7 KIIS FM, 104.3 MYfm, ALT 987, KFI AM 640 and KEIB 1150. With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles. iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 430 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 60 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.